High School:
Grade 12 - Marketing Campaign Planning - Semester 1
Welcome to the Grade 12, Semester 1 Marketing Campaign Planning course by Cosqool. The course introduces the foundations of marketing, from its meaning and functions to understanding consumer behavior, building marketing strategies and designing products and services, through short, clear video lessons.
Course Content:
Unit 1, Introduction to Marketing, covers marketing as exchange, its nine functions, its development and links to other business functions, the marketing concept, the target market and the marketing mix, and the effects of marketing on businesses, individuals and society. Unit 2, Consumer Behavior, covers buyer types, needs, wants and Maslow's hierarchy, buying motives, the five stages of a purchase decision, individual and social influences, types of buying decisions, competition and marketing research. Unit 3, Marketing Strategies, covers choosing a target market, segmentation bases, market potential and market share, and the bases for choosing and revising a market position. Unit 4, Products and Services, covers product levels, product lines, packaging and branding, product classification, new product development, and the characteristics, marketing and pricing of services.
Course Structure:
- Mode of Learning: Online recorded lessons
- Grade Level: Grade 12
- Semester: 1
- Subject: Marketing Campaign Planning
- Video lessons: 25
By the end of the course, students will be able to analyze consumer behavior, choose a target market and define a suitable position for a product or service, and connect these choices to the elements of the marketing mix.
الفصل 1: مقدمة في التسويق
مقدمة في التسويق - الجزء 1
مقدمة في التسويق - الجزء 2
مقدمة في التسويق - الجزء 21:49
مقدمة في التسويق - الجزء 3
مقدمة في التسويق - الجزء 31:43
مقدمة في التسويق - الجزء 4
مقدمة في التسويق - الجزء 41:36
مقدمة في التسويق - الجزء 5
مقدمة في التسويق - الجزء 51:43
مقدمة في التسويق - الجزء 6
مقدمة في التسويق - الجزء 61:42
الفصل 2: سلوك المستهلك
سلوك المستهلك - الجزء 1
سلوك المستهلك - الجزء 11:43
سلوك المستهلك - الجزء 2
سلوك المستهلك - الجزء 21:43
سلوك المستهلك - الجزء 3
سلوك المستهلك - الجزء 4
سلوك المستهلك - الجزء 41:41
سلوك المستهلك - الجزء 5
سلوك المستهلك - الجزء 51:45
سلوك المستهلك - الجزء 6
سلوك المستهلك - الجزء 61:42
سلوك المستهلك - الجزء 7
سلوك المستهلك - الجزء 71:50
الفصل 3: إستراتيجيات التسويق
إستراتيجيات التسويق - الجزء 1
إستراتيجيات التسويق - الجزء 11:31
إستراتيجيات التسويق - الجزء 2
إستراتيجيات التسويق - الجزء 21:40
إستراتيجيات التسويق - الجزء 3
إستراتيجيات التسويق - الجزء 31:39
إستراتيجيات التسويق - الجزء 4
إستراتيجيات التسويق - الجزء 41:35
إستراتيجيات التسويق - الجزء 5
إستراتيجيات التسويق - الجزء 51:33
الفصل 4: المنتجات والخدمات
المنتجات والخدمات - الجزء 1
المنتجات والخدمات - الجزء 11:32
المنتجات والخدمات - الجزء 2
المنتجات والخدمات - الجزء 21:37
المنتجات والخدمات - الجزء 3
المنتجات والخدمات - الجزء 31:40
المنتجات والخدمات - الجزء 4
المنتجات والخدمات - الجزء 41:39
المنتجات والخدمات - الجزء 5
المنتجات والخدمات - الجزء 6
المنتجات والخدمات - الجزء 61:35
المنتجات والخدمات - الجزء 7
المنتجات والخدمات - الجزء 71:37
Q) Are all courses on cosqool aimed for Saudi schools?
Yes. All courses on cosqool follow the Saudi government school curriculum (the Ministry of Education curriculum taught in public and private schools), covering Grades 1 to 12 for Semester 1 and Semester 2. cosqool also offers Tahsili and Qudrat test-preparation courses.
Q) How does the subscription work on cosqool?
cosqool operates on a subscription model. Creating an account is free and needs no plan: after you verify your e-mail you can sign in and open the dashboard, your profile and your calendar. Lessons and the other paid features open when your account has active access: a subscription for the school grade or programme you chose (both semesters together) for the duration you picked, or a complimentary period granted to your account. To start, choose your grade or programme and a duration on the Plans page; you can create the account during checkout or sign in to the one you already have, and your selection is kept.
Q) Which curriculum do the courses on cosqool follow?
cosqool's school courses follow the Saudi Ministry of Education curriculum taught in public and private schools, for Grades 1 to 12 across Semester 1 and Semester 2. Qudrat (General Aptitude Test) and Tahsili (Achievement Test) are separate exam-preparation courses, built around the official test content rather than a school-grade curriculum.
Q) Are the test preps on cosqool Arabic-based or English?
cosqool offers the Tahsili and Qudrat test preps in Arabic, the language of the tests themselves.
Q) Can I subscribe to more than one grade level on cosqool?
No, each subscription covers one grade level. You can add Qudrat or Tahsili to that grade, or subscribe to them on their own. Choosing a 6-Month or Yearly plan instead of Monthly lowers the cost per month for every grade and test-prep package; the Plans page shows the exact current price for each combination.
Q) How can I change my grade level on cosqool?
Every account has one free school-grade change per academic year, whatever the subscription duration. Make the change from Subscription in your dashboard: it applies at once and your access end date does not change. An additional change in the same academic year costs SAR 25, paid in Manage plan before it applies. Unused changes do not carry over, and renewing, changing the duration or leaving and returning does not add another change in the same academic year. The next free-change date will appear in Manage plan once the academic calendar is confirmed.